Voila le retour d'epérience sur l'expé DVB-H en Espagne
"Highlights:
- 80.08% of the participants would recommend the Mobile TV service
- 8 out of 10 participants consider the service “very easy” to use
- News, series and magazine programmes are, in that order, the most popular content
- The trial started on the 16th December and involved 300 consumers within the city of Seville
Seville, Spain -
Abertis Telecom, Nokia and Vodafone España today presented the first conclusions
of a pilot scheme for digital television on mobile phones, based on DVB-H
(Digital Video Broadcasting - Handheld) technology, which began in the city on
the 16th December 2005.
300 users took part in the pilot which offered 14 television channels from a variety of local broadcasters including, Antena 3 TV, Net TV, Sogecable, Telecinco, RTVA (Canal Sur), RTVE, RTVV (Canal Nou) and Veo TV.
The key finding is that 72.8% of those taking part are very or quite interested in Mobile TV while 80.08% would recommend it.
In addition, participants used the service for 35.39 minutes on average per day and 37.90 minutes at weekends.
The most popular content among participants was news, series and magazine programmes. This compares with films, sport and documentaries which are the most popular content on traditional terrestrial broadcast TV services.
Mobility, use of available time and fast access to news or to a favourite programme are the three core factors contributing to the success of the service which, for 8 out of 10 participants, was ‘very easy’ to use."
communiqué complet
Download nokia_seville_gives_the_thumbs_up_to_mobile_tv.pdf
Bonne lecture
Good news.
Rédigé par: Fred | 05/07/2006 à 23:49